Post by account_disabled on Dec 27, 2023 4:12:19 GMT -5
Gender clichés have been paraded with impunity in advertising for a long time. And they continue to degrade, in fact, with their dishonorable presence many advertisements. Such clichés are particularly insidious with women, but also with men, who in advertising continue under the yoke of stereotypes as antediluvian as they are potentially lacerating. According to a recent study carried out in the United Kingdom by UM, the NGO Campaign Against Living Miserably ( CALM ) and JOE Medios, the portrait offered by the media in general and advertising in particular of the male gender still leaves much to be desired. 64% of young people between 18 and 34 years old are convinced that the negative representation of men in advertisements ultimately degenerates into psychological damage. It is also worth keeping in mind that men between 18 and 34 are more likely to cry than previous generations (41% vs. 25%) and also to take drugs to escape their problems (7% vs. 2%).
Younger men also want more than men over 35 to have someone at their side to talk about their personal problems (17% vs. 6%). In addition, social networks definitely do Phone Number List not help young people between 18 and 34 now to deal with their problems . 75% believe that 2.0 platforms make it more difficult for them to keep their mental health intact. Although many brands and agencies are getting rid of toxic masculinity in their advertising campaigns, 8 out of 10 men between 18 and 34 years old believe the advertising industry should be the bearer of more positive messages in order to support mental health of the masculine gender. Advertising must get rid of masculinity in favor of men's mental health And it seems that the old myth that men do not cry and are oblivious to vulnerability continues to find its particular playground in advertising.
And 63% of men between the ages of 18 and 34 believe that society now accepts non-traditional roles overlapping the male gender better than before and also considers the most retrograde portraits of masculinity as offensive . The representations that are most caustic in the eyes of young people are those that show men as beings obsessed with sex . In general terms, young people between 18 and 34 years old prefer those advertisements in which men are portrayed as "competent fathers" and, therefore, move away from the usual caustic clichés. On the other hand, while younger men are more inclined to care about their physical appearance than other generations (59% vs. 30%), almost half (44%) are in favor of brands providing shelter in your advertising to men of all shapes and sizes. More than half of men between 18 and 34 years old also believe that the best way to promote a more positive perception of masculinity is to normalize the act of asking for help by men .
Younger men also want more than men over 35 to have someone at their side to talk about their personal problems (17% vs. 6%). In addition, social networks definitely do Phone Number List not help young people between 18 and 34 now to deal with their problems . 75% believe that 2.0 platforms make it more difficult for them to keep their mental health intact. Although many brands and agencies are getting rid of toxic masculinity in their advertising campaigns, 8 out of 10 men between 18 and 34 years old believe the advertising industry should be the bearer of more positive messages in order to support mental health of the masculine gender. Advertising must get rid of masculinity in favor of men's mental health And it seems that the old myth that men do not cry and are oblivious to vulnerability continues to find its particular playground in advertising.
And 63% of men between the ages of 18 and 34 believe that society now accepts non-traditional roles overlapping the male gender better than before and also considers the most retrograde portraits of masculinity as offensive . The representations that are most caustic in the eyes of young people are those that show men as beings obsessed with sex . In general terms, young people between 18 and 34 years old prefer those advertisements in which men are portrayed as "competent fathers" and, therefore, move away from the usual caustic clichés. On the other hand, while younger men are more inclined to care about their physical appearance than other generations (59% vs. 30%), almost half (44%) are in favor of brands providing shelter in your advertising to men of all shapes and sizes. More than half of men between 18 and 34 years old also believe that the best way to promote a more positive perception of masculinity is to normalize the act of asking for help by men .