Post by cocolipid on Feb 28, 2024 3:51:56 GMT -5
If until yesterday the fair was the ideal place to show your services or products to potential customers and business partners, today, the pandemic has forced all professionals to review the B2B dynamics, shifting the focus increasingly towards digital channels . In a highly competitive market like today's, no longer geo-localized within the borders of one's own state, but open to the free exchange of goods and services at an international level, companies desperately need to stand out from their competitors and get noticed. Trade fairs and sector events have for years been the place where the relationship between business and customers was born and cultivated , especially in the B2B market.
However, already in recent years, with the advent Peru Phone Number of digital, new channels and tools have emerged to keep this relationship alive and, at the same time, apply strategies for collecting online contacts from interested customers. Despite the great potential of digital marketing, however, there are still many companies that choose to invest time and considerable economic resources in trade fairs. This is because we think that the in-person relationship is the only way to gain the trust of visitors and we don't want to replace it with methods considered "cold". The main problem with this way of seeing things is the desire at all costs to find a better strategy than the other, without understanding the evolution of the times and the strong connection between the offline and online worlds characteristic of our times.
Make your brand known and collect contacts from potential customers. Are trade fairs or digital channels better? To understand which tool to focus on to collect interesting contacts for your business, the question is one and fundamental: which places does my ideal customer frequent? We can no longer ignore that as in shops, offices, sector events and trade fairs, there are also places online that each of us regularly frequents and, like us, our customers. Thinking about the marketing of our company today means considering all the touchpoints in which our target moves and could be faced with our reality or worse, that of one of our competitors.
However, already in recent years, with the advent Peru Phone Number of digital, new channels and tools have emerged to keep this relationship alive and, at the same time, apply strategies for collecting online contacts from interested customers. Despite the great potential of digital marketing, however, there are still many companies that choose to invest time and considerable economic resources in trade fairs. This is because we think that the in-person relationship is the only way to gain the trust of visitors and we don't want to replace it with methods considered "cold". The main problem with this way of seeing things is the desire at all costs to find a better strategy than the other, without understanding the evolution of the times and the strong connection between the offline and online worlds characteristic of our times.
Make your brand known and collect contacts from potential customers. Are trade fairs or digital channels better? To understand which tool to focus on to collect interesting contacts for your business, the question is one and fundamental: which places does my ideal customer frequent? We can no longer ignore that as in shops, offices, sector events and trade fairs, there are also places online that each of us regularly frequents and, like us, our customers. Thinking about the marketing of our company today means considering all the touchpoints in which our target moves and could be faced with our reality or worse, that of one of our competitors.