Post by account_disabled on Mar 6, 2024 1:33:39 GMT -5
Having an e-commerce blog means significantly increasing the possibility of intercepting an audience interested in your product. Today, creating a website for online sales means making an important investment and not only for the material creation of the portal. Blog for e-commerce, what it is for and how to manage it Maximum attention is also needed for investments in terms of advertising and promotion: you have to find a way to get your website noticed and fight against ruthless competition called Amazon, eBay and other major players in the sector . The work of positioning on Google is complex but there is an important support for your journey: the e-commerce blog. Let's delve deeper into this topic together. What is an e-commerce blog, definition Subjects What is an e-commerce blog, definition Why create a blog on an e-commerce site? Example of a blog on an online sales site How to create an e-commerce blog How to manage this editorial project The e-commerce blog is a section of the website designed for selling online in which non-commercial content known as posts or articles is published. In short, it is an online diary that addresses issues related to the products sold .
So, for example, if I sell office supplies I will have an e-commerce Venezuela Phone Number blog where I explain how to install a program on your PC or how to buy a printer. The articles can be published with a frequency to be decided based on possibilities/necessities and can be signed by internal or external bloggers, depending on the content marketing strategy. Why create a blog on an e-commerce site? The technical motivation for creating a blog on an e-commerce concerns positioning on Google for informational keywords, i.e. those that concern the user's needs to receive clarifications , explanations and more or less technical information on a given topic. keywords While the pages of the sales site respond to a commercial or transactional intent, i.e. to define the need and sell the product, the blog satisfies a different need. Not directly linked to conversion but capable of intercepting an interested audience. So, the balance is this: on the one hand you intercept customers who have clear ideas about what to buy with the product sheets and e-commerce categories . On the other hand, you gain traffic aimed at technical needs and information requests with the blog. Which brings visits to product sheets with internal links, banners and pop-ups.
Without forgetting that an e-commerce blog also performs different roles: it increases user loyalty towards a brand, allows you to work on brand awareness and ensures that useful traffic arrives at the tracking pixels to outline an effective target for the ADV. To read: SEO optimization product sheet Example of a blog on an online sales site To better understand how the world of blogging for e-commerce moves, it is right to give an example. Among the many possibilities I selected the blog of the BioLite brand which deals with equipment dedicated to outdoor activities. Here is the home page of the editorial project connected to e-commerce. As you can easily see, it is a simple and linear structure . The blog of an online store does not have great demands in technical terms: it follows the same graphic line as the portal and uses excellent guides to increase reader confidence. It engages experts, offers advice, and guides readers with great posts. How to create an e-commerce blog The starting point is clear: Woocommerce , this is the best solution for creating an e-commerce with WordPress and also having the possibility of opening an internal blog. Just purchase a theme with a ready-made section: basically you install the WooCommerce plugin and choose a suitable theme with a ready-made area dedicated to blogging.
So, for example, if I sell office supplies I will have an e-commerce Venezuela Phone Number blog where I explain how to install a program on your PC or how to buy a printer. The articles can be published with a frequency to be decided based on possibilities/necessities and can be signed by internal or external bloggers, depending on the content marketing strategy. Why create a blog on an e-commerce site? The technical motivation for creating a blog on an e-commerce concerns positioning on Google for informational keywords, i.e. those that concern the user's needs to receive clarifications , explanations and more or less technical information on a given topic. keywords While the pages of the sales site respond to a commercial or transactional intent, i.e. to define the need and sell the product, the blog satisfies a different need. Not directly linked to conversion but capable of intercepting an interested audience. So, the balance is this: on the one hand you intercept customers who have clear ideas about what to buy with the product sheets and e-commerce categories . On the other hand, you gain traffic aimed at technical needs and information requests with the blog. Which brings visits to product sheets with internal links, banners and pop-ups.
Without forgetting that an e-commerce blog also performs different roles: it increases user loyalty towards a brand, allows you to work on brand awareness and ensures that useful traffic arrives at the tracking pixels to outline an effective target for the ADV. To read: SEO optimization product sheet Example of a blog on an online sales site To better understand how the world of blogging for e-commerce moves, it is right to give an example. Among the many possibilities I selected the blog of the BioLite brand which deals with equipment dedicated to outdoor activities. Here is the home page of the editorial project connected to e-commerce. As you can easily see, it is a simple and linear structure . The blog of an online store does not have great demands in technical terms: it follows the same graphic line as the portal and uses excellent guides to increase reader confidence. It engages experts, offers advice, and guides readers with great posts. How to create an e-commerce blog The starting point is clear: Woocommerce , this is the best solution for creating an e-commerce with WordPress and also having the possibility of opening an internal blog. Just purchase a theme with a ready-made section: basically you install the WooCommerce plugin and choose a suitable theme with a ready-made area dedicated to blogging.